Esmee Sawyer Hairsalon

Despite being a well-known figure in her city, this client started with only six organic visitors to her website. With curiosity about the potential impact of digital marketing on her established business, she decided to partner with Webcontent Marketing. Reflecting on her decision, she states, "I never regret it."

Ethical SEO and Digital Marketing Strategies

Our approach at Webcontent Marketing strictly adheres to Google's guidelines, focusing on ethical, white-hat strategies that ensure sustainable and strong rankings over time. This commitment to integrity sets us apart from many other providers who often resort to shortcuts.

Customized Digital Strategy

Having partnered with this client for nearly three years, we tailored our digital marketing services to fit her unique needs and goals:

Weekly Blog Content: We create compelling weekly posts targeted at capturing traffic from intent-driven search terms, each enhanced with strategic internal linking to boost primary page rankings.

• On-Page Optimization: Our team ensures an optimal user experience by addressing both on-page and technical SEO elements, focusing on key search terms and overall user engagement.
• Custom Outreach: We conduct outreach to media sites that resonate with the local community or are influential within her industry, which helps place her content directly in front of her target audience.
• PR Boost & LinkBlend: These tools have been instrumental in rapidly developing a strong Domain Authority. Through these efforts, we enhance the visibility and credibility of her online presence.

Dynamic Adaptation to SEO Trends

Our strategy is flexible and adjusts monthly in response to Google’s updates, ensuring that we consistently remain at the forefront of SEO trends. This adaptability is crucial for maintaining long-term success in ranking and brand building.

Impactful Results



Top Rankings: Achieved first-page and top-spot placements for multiple target keywords.

Traffic Growth: Witnessed consistent increases in both the quantity and quality of organic traffic.

Conversion Increases: Enjoyed notable growth in conversions originating from organic searches.

Esmee´s venture into digital marketing has expanded her business's reach and fortified her reputation beyond her local fame. Interested in exploring what digital marketing can do for your business? Start with our free trial today to receive personalized keyword recommendations, a tailored strategy for your site, and a custom-crafted article from our content team.